( selected ) work

The nature of most my work is confidential. But please reach out—I would be happy to tell their story.

REVOLUTIONIZING THE IN-CAR AUDIO EXPERIENCE

new Spotify, launching with Tesla
01
project-spotify-tesla-redesign

PROJECT
Beyond Driver, Spotify app refresh in Tesla 

PROJECT
Beyond Driver, Spotify app refresh in Tesla 

TEAM
Tesla Motors through Spotify

TIMELINE
30 Days

ROLE
Design Lead

CONTRIBUTION
Design Vision + Product Strategy

02

BENCHMARKING: FROM IDEA TO GLOBAL LAUNCH IN 6 MONTHS

Reimagining a new HTC flagship camera experience

PROJECT
Redesign HTC's Camera, Gallery, and Imaging Apps

TEAM
HTC-VIVE Innovations Lab

TIMELINE
6 Months

ROLE
Visual / UI Design Lead

CONTRIBUTION
Design Vision + Product Strategy

project-htc-vive-flagship-camera-redesign

CONNECTING CAMPUS TO COMMERCE, CONVENIENTLY

Amazon Pickup
03
project-amazon-campus

PROJECT
Launch first Brick & Mortar Shopping Experience

TEAM
Amazon Campus-Pickup

TIMELINE
1 year

ROLE
Senior Cross-Space Experience Designer

CONTRIBUTION
Product Strategy, Brand + Identity, Design Systems

STANDARDIZING A MULTI-INPUT EXPERIENCE

Realizing Multimodality
04
project-spotify-multimodality

PROJECT
Future of Multimodality (in-car) Workshop

TEAM
Spotify Research & Development

TIMELINE
3 Weeks

ROLE
Design Lead

CONTRIBUTION
Design Vision + Product Strategy

PIONEERING THE FUTURE OF IMMERSIVE EXPERIENCES

VIVE Virtual Reality
05
project-htc-vive-vr-app

PROJECT
Building the Virtual Reality Foundation

PROJECT
Building the Virtual Reality foundation by braille

TEAM
HTC-VIVE Innovations Lab

TIMELINE
1 year

ROLE
2D/3D Visual + UI Designer

CONTRIBUTION
Design Vision + Product Strategy

LAUNCHING A NEW CONTENT EXPERIENCE FOR THE ROAD

The Audiobook experience
06
project-spotify-audiobooks-in-cars

PROJECT
Launch Audiobook listening experience in the car

TEAM
Spotify Research & Development

TIMELINE
6 months

ROLE
Design Lead

CONTRIBUTION
Design Vision + Product Strategy

WINNING TALK LISTENERS IN ALL CARS, GLOBALLY

Launching Podcast
07
project-spotify-podcast-in-cars

PROJECT
Launch a new talk format in all cars globally

TEAM
Spotify Research & Development

TIMELINE
1 year

ROLE
Design Lead

CONTRIBUTION
Design Vision + Product Strategy

A NEW WAY TO CREATE, SHARE AND REMIX VIDEOS

HTC-VIVE ZOE
08
project-htc-zoe-app

PROJECT
Dynamic Multimedia Creation and Sharing App

TEAM
HTC-VIVE Innovations Lab

TIMELINE
1 year

ROLE
Visual + UI Design Lead

CONTRIBUTION
Design Vision + Product Strategy

EMPOWERING LISTENERS WITH ARTIFICIAL INTELLIGENCE

Spotify with AI
09

PROJECT
Spotify with AI

PROJECT
Spotify with AI

TEAM
Spotify Research & Development

TIMELINE
3 months

ROLE
Designer

CONTRIBUTION
Design Vision + Product Strategy

project-spotify-desktop-ai

DEFINE AN IMMERSIVE IN-CAR EXPERIENCE

multiscreen Spotify with Lucid
10
project-spotify-lucid-multi-screen

PROJECT
Lucid media experience

TEAM
Lucid Motors through Spotify

TIMELINE
4 months

ROLE
Design Lead

CONTRIBUTION
Design Vision + Product Strategy

DESIGNING AN ENGAGING EXPERIENCE

A new Spotify with Rivian
11
project-spotify-rivian-media

PROJECT
Rivian media experience

TEAM
Rivian through Spotify

TIMELINE
4 months

ROLE
Design Lead

CONTRIBUTION
Design Vision + Product Strategy

20+ YEARS OF TYPE-R CLUB OF AMERICA

Type-R EXPO(S)
12
project-itrca-expo-events

PROJECT
Type-R EXPO Motorsports Events (since 2001)

TEAM
Integra Type-R Club of America (ITRCA)

TIMELINE
Annual

ROLE
Creative Director, Board Member

CONTRIBUTION
Design Vision + Brand & Identity, Merchandise

IMAGINING AN IMMERSIVE IN-HOME EXPERIENCE

Future of TV
13
project-spotify-future-of-tv-app

PROJECT
The new Spotify for in-home entertainment

TEAM
Spotify Research & Development

TIMELINE
3 months

ROLE
Designer, team support

CONTRIBUTION
Design Vision + Product Strategy, Design Systems

PIONEERING THE STANDARD OF EMBEDDED AUDIO

Android Automotive OS
14
project-spotify-android-automotive

PROJECT
Android Automotive Strategy

TEAM
Google through Spotify

TIMELINE
4+ years

ROLE
Design Lead

CONTRIBUTION
Design Vision + Strategic Partnerships

GROWING SPOTIFY ON A NEW PROJECTED PLATFORM 

Designing Android Auto
15
project-spotify-android-auto

PROJECT
Build Spotify on Android Auto 

TEAM
Google through Spotify

TIMELINE
4+ years

ROLE
Design Lead

CONTRIBUTION
Design Vision + Strategic Partnerships

TESTING & LEARNING ON A NEW PROJECTED PLATFORM 

Apple CarPlay 2.0
16
project-spotify-apple-carplay

PROJECT
Redesign Spotify on Apple CarPlay

TEAM
Apple through Spotify

TIMELINE
4+ years

ROLE
Design Lead

CONTRIBUTION
Design Vision + Strategic Partnerships

ELEVATING THE DRIVE: THE ULTIMATE SOUND EXPERIENCE

luxury Spotify, with Porsche
17

PROJECT
Porsche Media Experience

TEAM
Porsche through Spotify

TIMELINE
6 months

ROLE
Design Lead

CONTRIBUTION
Design Vision + Product Strategy

project-spotify-porsche

BUILDING BRAND PARTNERSHIPS

Next-Gen Audio, with Audi
18

PROJECT
Audi Media Experience

TEAM
Audi through Spotify

TIMELINE
6 months

ROLE
Design Lead

CONTRIBUTION
Design Vision + Product Strategy

project-spotify-audi
notable collabs'

Deeply privileged to lead teams and spearhead the design of experiences for over 35 brands through Spotify R&D and beyond.

Thank you to all the top talents and experts in media, big tech, and automotive brands worldwide who have trusted me to learn and lead design alongside you.

Any questions about my role with any brands, I would be happy to tell their story.

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